Enter Saudi Arabia — ViaNova Ventures

Your front door into the Kingdom. Without the complexity.

ViaNova is a MISA-licensed commercial representation firm based in Riyadh. We act as the authorized Saudi partner for international companies wanting to enter, sell, and operate in the Kingdom — handling everything from client development to logistics, customs clearance, and ongoing market management.

MISA Licensed

Riyadh, KSA

8 Active Licenses

Vision 2030 Aligned

Sectors We Represent

Where we open doors.

ViaNova actively seeks commercial representation mandates across sectors aligned with Saudi Arabia's Vision 2030 transformation. We bring existing relationships, market intelligence, and operational infrastructure across all of the following.

🤖

Autonomous Technology & Robotics Active

Autonomous cleaning robots, service robots, delivery robots, and inspection drones. Saudi Arabia's facility management sector is actively adopting commercial robotics across airports, malls, hospitals, and giga-projects. Currently finalizing exclusive representation for an international robotics OEM.

Cleaning RobotsService RobotsAMRsDrones

🏗

Construction Technology High Demand

Saudi Arabia's construction pipeline exceeds $1.7 trillion with giga-projects including NEOM, Red Sea, Qiddiya, and ROSHN generating relentless demand for BIM software, drone inspection, project management platforms, and smart infrastructure solutions.

BIM PlatformsDrone InspectionSmart Infrastructure

🏥

HealthTech & Medical Devices High Demand

International diagnostic platforms, medical devices, telehealth software, and hospital management systems require local licensed representation for MOH relationships and procurement. The Saudi healthcare sector is undergoing a privatization-driven transformation.

Medical DevicesTelehealthHospital TechDiagnostics

🌱

Sustainability & Clean Energy Growing

Renewable energy equipment, carbon measurement platforms, ESG advisory tools, and water management technology. Vision 2030 targets 50% renewable energy by 2030, creating significant procurement demand for international clean energy suppliers.

Solar EquipmentESG PlatformsWater TechEV Charging

💼

HR & Workforce Technology High Demand

Saudization compliance tools, workforce management platforms, learning and development software, and payroll systems. Every Saudi employer faces mandatory Saudization requirements — driving urgent adoption of HR technology with local representation and Arabic support.

Saudization ToolsHRMSPayroll TechL&D Platforms

🎓

EdTech & Professional Training Growing

The Saudi EdTech market is projected at $6.8 billion by 2033. International learning platforms, professional certification bodies, and corporate training programs need a credible local partner to penetrate university, corporate, and government buyers.

Corporate TrainingCertificationsLMS PlatformsUpskilling

🏨

Hospitality & Tourism Products Booming

Saudi Arabia welcomed 32 million tourists in summer 2025 alone, generating SAR 53.2 billion. International F&B brands, hotel technology, guest experience platforms, and luxury product suppliers can leverage ViaNova's hospitality sector relationships.

F&B BrandsHotel TechGuest ExperienceLuxury Products

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Cybersecurity & Digital Infrastructure Growing

Saudi Arabia's cybersecurity market is projected to reach $13.4 billion by 2029. International cybersecurity vendors, cloud security platforms, and data protection solutions require local representation to access government and enterprise procurement cycles.

Cloud SecurityPDPL ComplianceSOC Platforms

Slide 01 of 08

Saudi Arabia is open.
Is your company ready?

The largest economy in the Middle East is actively seeking international partners — but market entry without the right representation is slow, expensive, and often unsuccessful.

$3.3T

Vision 2030 economic transformation program — the world's most ambitious diversification initiative

4.4%

Saudi GDP growth in 2026, driven primarily by non-oil sectors which now exceed 50% of GDP

36M

Population, 70% under age 35 — a digitally native, high-spending consumer and business market

$22.8B

Foreign direct investment in Q2 2025 alone — sustained momentum not a one-off spike

The market reality: Saudi Arabia rewards companies that commit early, structure properly, and operate locally. Those approaching KSA as a low-cost test or an extension of another GCC country consistently struggle to gain traction. The opportunity is real — but the window to establish early relationships is now.

Slide 02 of 08

ViaNova Ventures.
Built for this market.

A management consulting and commercial representation firm headquartered in Riyadh — licensed, operational, and with active client relationships across target sectors.

Our mission

To act as the operational bridge between international companies and Saudi buyers — absorbing the legal, cultural, logistical, and relationship complexity so our principals can focus on their product.

What we are not

We are not a broker or informal agent. We are a formally registered MISA-licensed entity with full legal standing to represent your company, sign representation agreements, and conduct commercial transactions in the Kingdom on your behalf.

Detail	Value
Legal entity	LLC — ڤيانوڤا فنتشرز
MISA IR Number	24926257954
Entity ID	1590522
Headquarters	Bahrain Tower, King Fahad Road, Riyadh
Established	2026
Active licenses	8 MISA-approved activities
Status	✓ Active and operational

Slide 03 of 08

Eight licenses.
Complete operational authority.

ViaNova holds 8 MISA-approved activities — giving us the legal standing to handle every stage of your Saudi market operation under one entity.

ISIC Code	Activity	What It Covers for You
G461021	Commercial transactions on behalf of a principal	Authorized to sell your product or service and sign client agreements as your Saudi representative
G461024	Permanent exhibitions of factory products	Authorized to host permanent showrooms and demonstrations of your products in Saudi Arabia
M702017	Higher management consulting services	Advisory mandates alongside commercial representation — market entry, strategy, and positioning
M702014	Operational restructuring and rehabilitation	Operational setup and process design for clients post-entry
N821100	Combined office administrative services	Administrative support for clients' Saudi market operations
H522911	Customs clearance activities	Managing import documentation and ZATCA clearance for your physical goods
H522912	Activities of sea freight agencies	Coordinating sea freight from your country of origin to Saudi ports
H522931	Logistics services	Last-mile delivery and supply chain coordination from port to client sites across KSA

What this means in practice: For a company selling a physical product — we can receive your goods at Jeddah Islamic Port, clear them through Saudi customs, warehouse and deliver to client sites, AND manage the ongoing client relationship and after-sales. All under one entity, one contract, one point of contact.

Slide 04 of 08

How we work.
What you can expect.

Two engagement models — one for product companies, one for service and technology companies. Both structured around performance alignment.

📦

For Product Companies

Physical goods, equipment, devices, branded products.

Stage	ViaNova Role
Market entry	Client identification, market mapping, first meetings
Sales	Demonstrations, negotiations, contract support
Import	Customs clearance, sea freight coordination
Delivery	Last-mile logistics to client sites
After-sales	Client management, maintenance coordination, renewals

💻

For Service & Technology Companies

SaaS, professional services, consulting, training, platforms.

Stage	ViaNova Role
Market intelligence	Buyer mapping, competitive landscape, pricing positioning
Relationship opening	Introduction to procurement, government, and C-suite
Sales support	RFP response, Arabic proposals, presentation support
Contract facilitation	Supporting commercial agreement execution
Ongoing management	Account management, upsell, renewal pipeline

Our commitment: Monthly pipeline reports, quarterly business reviews, full transparency on all sales activity and client interactions. You retain full IP ownership and client relationship visibility at all times.

Slide 05 of 08

Approach strategy.
How we will open your market.

A disciplined six-step process from first conversation to first deal. Built for speed without sacrificing relationship depth — the most important currency in Saudi business.

Discovery & Fit Assessment

A structured 45-minute conversation to understand your product, target clients, pricing, competitive position, and Saudi market readiness. We assess mutual fit before committing to representation — we only take mandates we believe we can win.

Week 1

Market Mapping & Target Account List

We build a prioritized list of 20–50 Saudi organizations that match your ideal customer profile — identifying the right buyer, the procurement timeline, the budget cycle, and the relationship entry point for each. No cold outreach. Warm introductions only.

Weeks 1–2

Representation Agreement

A clean, bilateral Sales Representative Agreement defining territory (Saudi Arabia, optionally wider GCC), commission structure, exclusivity terms, reporting cadence, and milestone triggers. Structured to protect both parties clearly.

Weeks 2–3

Active Market Engagement

Introductory meetings, product demonstrations, and proposals begin. We present your company as an established partner of ViaNova — giving immediate credibility through association with a licensed, known Saudi entity rather than a cold foreign company approaching buyers directly.

Month 1–3

First Transaction & Proof of Concept

The first signed deal is the most important milestone. It validates market fit, unlocks reference selling, and establishes your brand's credibility in the Kingdom. We treat every first deal as a strategic priority, not just a commission event.

Month 2–6

Scale & Review

Once proof of concept is established, we move from relationship-led selling to structured market development — pricing adjustments, vertical expansion, and if volumes justify, a pathway to distributorship or your own licensed Saudi entity with ViaNova as operational backbone.

Month 6+

Slide 06 of 08

How we get paid.
Aligned with your success.

No retainer. No setup fees. Our revenue is directly tied to the deals we close on your behalf — a structure that ensures our incentives are always perfectly aligned with yours.

💰

Hardware & Physical Products

8–15%

Commission on gross sales value. Rate depends on product category, deal size, and competitive dynamics. Negotiated per mandate.

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Recurring Revenue & Subscriptions

15–25%

Commission on recurring SaaS, subscription, or service contract revenue for the life of contracts originated by ViaNova.

🔧

Maintenance & After-Sales

10–15%

Commission on maintenance contracts, service agreements, and after-sales revenue streams attached to initial deployments.

Item	ViaNova	Principal
Setup / onboarding fee	None	Zero cost to start
Monthly retainer	None	Zero fixed cost
Sales team cost	ViaNova absorbs	Zero overhead
Market intelligence	ViaNova provides	Included
Commission trigger	On signed client contract only	Pay when you earn
IP and brand ownership	Principal retains 100%	Your brand, always

Slide 07 of 08

From conversation
to first Saudi deal.

A realistic timeline based on the average B2B sales cycle in Saudi Arabia. Relationship-driven markets move differently from transactional ones — but our existing network compresses the timeline significantly.

Week 1

Discovery call and fit assessment

45-minute structured conversation. Mutual assessment of fit, market opportunity, and representation terms.

Weeks 2–3

Representation agreement signed

Territory, commission structure, exclusivity, and reporting cadence agreed and documented.

Weeks 3–4

Market mapping completed

Priority target account list delivered. First introductions scheduled with warm contacts.

Month 2

Active client meetings begin

First-round presentations and demonstrations with priority targets. Feedback and positioning adjustments.

Month 3–6

First signed deal

First Saudi client contract executed. Reference selling begins. Second and third pipeline accelerates.

Month 6–12

Market development phase

Vertical expansion, referral network development, and assessment of full distributorship or RHQ setup.

Why Saudi cycles take time

Decision-making in Saudi Arabia is centralized and relationship-dependent. A cold foreign company typically needs 12–18 months to close its first deal. Through ViaNova, warm introductions to existing contacts compress this to 3–6 months. This is the core value of local representation.

Key success factor

The companies that succeed in Saudi Arabia are those who treat the first deal as a strategic investment — not a quick transaction. ViaNova's role is to ensure that first deal establishes a reference and a reputation that generates the next ten.

Slide 08 of 08

One conversation.
That's all it takes.

We have a structured discovery process designed to assess fit in 45 minutes. If there is a mutual opportunity, we move fast. If there isn't, we will tell you honestly and save both our time.

📋

What to prepare

A brief overview of your product or service, your existing client base and revenue (if any), your target Saudi sectors, and your ideal commercial structure. No formal deck required for the first call.

⏱

What to expect

A 45-minute video call with Mbarak Bamatraf, Account Manager at ViaNova. Honest assessment of Saudi market opportunity for your specific product. Clear feedback on whether we are the right fit. No sales pressure.

🚀

What happens after

If fit is confirmed, we send a draft representation agreement within 5 business days. If not, we recommend alternative entry strategies and may refer you to appropriate contacts in our network.

Contact directly: Mbarak Bamatraf · mbarak@vianova.com.sa · +966 540 008 700 (WhatsApp available) · www.vianova.com.sa

Schedule a Discovery Call →

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Your front door into the Kingdom. Without the complexity.